Susan Holland

Professor of Practice (Career Track: Not advising graduate students)
Lambda Pi Eta Faculty Adviser
Susan Holland

Office: Communication 102
Office Hours: Fall 2023 | Tues/Thurs 2:00pm-3:00pm via Zoom & by appt

Susan Holland is a Professor of Practice in the Department of Communication. Prior to joining the University of Arizona, she was a Professor of Practice at Southern Methodist University. Susan has more than 15 years of interdisciplinary teaching experience within the following areas: business communication, communication, public relations, marketing, and sports PR.

Prior to SMU, she taught public relations and managed the Communication Internship Program at Florida Gulf Coast University. Before FGCU, she taught sports marketing and marketing management for Salve Regina University’s Department of Graduate Business Studies.

Susan spent two decades working in the sports and entertainment industry. She served as the former Director of Marketing for KCBS-Radio, San Francisco, California, managing all regional sports marketing partnerships, including an on-air partnership with former NFL color commentator John Madden. Before working in media, she worked for Reebok International Ltd. During her tenure at Reebok, she managed licensed partnerships for the NFL, NBA, MLB, NHL and MLS for the Western United States working extensively with multiple teams such as the San Francisco 49ers, Seattle Seahawks, Los Angeles Lakers and the Los Angeles Dodgers. She also managed multiple professional and collegiate women's sports programs and several youth sport programs throughout the Western U.S.Prior to Reebok, she worked for KCBS-TV, Los Angeles.


  • M.A. in Communication and Leadership (Gonzaga University)
  • M.A. in Sport Management (University of San Fransicso)
  • B.A. in Communication (Michigan State University)