UArizona Communication's launch of the Public Relations minor has been long awaited by students of all areas who wish to bridge communication and the business world. To support that minor a number of new Public Relations courses had to be developed. With a new curriculum comes the need for new faculty members with a high level of experience and expertise in the area of Public Relations. In August of 2019, we welcomed four such faculty into our growing Communication Department here at UArizona. We are very pleased and lucky to have these talented teacher-scholars join our ranks.
Carolyn Casertano, Professor of Practice, received her MA in Communication and Leadership from Gonzaga University and her BA in Journalism from the University of Arizona. She is an award-winning communications professional with over two decades of professional expertise in strategic planning, message development and implementation, media relations, crisis communications, thought leadership, advocacy and brand positioning. Carolyn is also the Faculty Advisor for the Public Relations Student Society of America Chapter in our department. Learn more about Carolyn here: https://comm.arizona.edu/user/carolyn-smith-casertano.
Susan Holland, Professor of Practice, received her MA in Communication and Leadership Studies from Gonzaga University and her MA in Sport Management from the University of San Francisco. Susan has more than 15 years of interdisciplinary teaching experience within the following areas: business communication, communication, public relations, marketing, and sports PR. Susan is also the Faculty Advisor for the Lambda Pi Eta club in our department. Learn more about Susan here: https://comm.arizona.edu/user/susan-holland.
Rain Wuyu Liu, Assistant Professor, completed her PhD in Communication at Michigan State University in 2017. Rain’s research interests span the areas of persuasion, interpersonal communication, intercultural communication, and social influence. Specifically, her research focuses on the impacts of social norm messages on health and environment information processing, attitude change, and health and conservation behavior promotion. Learn more about Rain here: https://comm.arizona.edu/user/rain-wuyu-liu.
Bo Yang, Assistant Professor, completed her PhD in Communication at the University of Maryland in 2017. The primary topics of her research include how message features and audience characteristics influence health persuasion outcomes, social norms formation and impact on health-related behavior, and health-related media use, processes and effects. She examines these topics in the context of substance abuse, specifically alcohol and tobacco. Learn more about Bo here: https://comm.arizona.edu/user/bo-yang.
To find out more about our Public Relations minor, please visit: https://comm.arizona.edu/minor.