COVID-19 Information

Until further notice, the University of Arizona, in accordance with the guidelines recommended by the Centers for Disease Control and Prevention, encourages all employees to work remotely. Our main office is open for limited hours to the public, Monday-Friday from 9am-3pm, until September 14th. Although, you can reach the Communication Department, Monday–Friday from 8:30am-5pm, at 520-621-1366 or by email to comminfo@arizona.edu.

Get COVID-19 updates and information for the University of Arizona community. Also, see SBS resources for continuing instruction and learning.

Susan Holland

About Susan Holland

Susan Holland is a Professor of Practice in the Department of Communication. Prior to joining the University of Arizona, she was a Professor of Practice at Southern Methodist University. Susan has more than 15 years of interdisciplinary teaching experience within the following areas: business communication, communication, public relations, marketing, and sports PR.

Prior to SMU, she taught public relations and managed the Communication Internship Program at Florida Gulf Coast University. Before FGCU, she taught sports marketing and marketing management for Salve Regina University’s Department of Graduate Business Studies.

Susan spent two decades working in the sports and entertainment industry. She served as the former Director of Marketing for KCBS-Radio, San Francisco, California, managing all regional sports marketing partnerships, including an on-air partnership with former NFL color commentator John Madden. Before working in media, she worked for Reebok International Ltd. During her tenure at Reebok, she managed licensed partnerships for the NFL, NBA, MLB, NHL and MLS for the Western United States working extensively with multiple teams such as the San Francisco 49ers, Seattle Seahawks, Los Angeles Lakers and the Los Angeles Dodgers. She also managed multiple professional and collegiate women's sports programs and several youth sport programs throughout the Western U.S.

Prior to Reebok, she worked for KCBS-TV, Los Angeles. Susan received her M.A. in Communication and Leadership Studies from Gonzaga University, her M.A. in Sport Management from the University of San Francisco, and her B.A. in Communication from Michigan State University.

Susan Holland's picture

Contact Information

Susan Holland
Professor of Practice (Career Track: Not advising graduate students)
Telephone: (520) 626-7367
Fax: (520) 621-5504
Office: Communication 102
Office Hours: T/Th 12:00-1:30 pm via Zoom; & by appt.

Courses Taught

  • Advanced Communication in Sport
  • Communication and PR
  • Communication Internship
  • Contemporary Issues in Sport Management
  • Fundamentals of Public Speaking
  • Marketing
  • Nonprofit PR
  • Principles of PR
  • PR Campaigns
  • PR Writing
  • Sport Management Practicum
  • Sports PR
  • Sports Marketing
  • Sports Sponsorship
  • Senior Project

Catalog Courses by Faculty

College of Social and Behavioral Sciences

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