About Seth C. Bradshaw
Assistant Professor at Stephen F. Austin State University
Dr. Bradshaw earned his Ph.D. in 2016 at the University of Arizona in the Department of Communication. He is a social scientist whose expertise resides at the intersection of political communication, media effects, and public opinion. He is particularly interested in the ways political elites, the press, and the public exercise power through symbolic exchanges to define political reality, shape public opinion, and authoritatively allocate values to society.
His program of research examines: (a) information-processing by citizens in political contexts, (b) attempts by political elites to strategically drive media coverage and public opinion, and (c) the effects traditional and new media on public opinion. His research can be found in journals such as Communication Theory and Communication Reports.
Using experimental methods, Dr. Bradshaw has examined the causes and consequences of intergroup emotions on attitudes and behaviors toward outgroups. He has also examined the effect of climate change coverage on policy preferences about greenhouse gas emissions, the power of religious discourse by politicians to influence public opinion, and the role of media coverage of terrorism to drive support for war. Conducting numerous content analyses in the area of strategic communication, his research has identified determinants of media coverage and changes in the discourse of public figures over time. He has also coupled secondary data analyses with priming experiments to explore ways to increase civic engagement among Hispanic women.
Students are Dr. Bradshaw’s first priority in teaching, and he takes special care to provide them with the whole picture of communication, emphasizing both theoretical and applied approaches. He has taught a wide range of courses, including Advertising & Promotion for Social Media, Advanced Advertising, Research Methods, Communication Theory, Introduction to Mass Communication, and Argumentation and Debate. His hope is that students are able to apply the information, knowledge, and skills learned in his courses to help them reach their full potential as students and citizens, wherein the knowledge acquired will improve their immediate well-being, future life outcomes, and lifelong learning aspirations.
Political Communication, Mass Communication, and Civic Engagement
His program of research examines: (a) the effects—or lack thereof—of news media and elite discourse on audiences, (b) attempts by leaders to strategically drive media coverage and shape public opinion, and (c) decision-making during campaigns.
Bradshaw, S. C., Coe, K., & Neumann, R. (2014). Newspaper attention to major presidential addresses: A reexamination of conceptualizations, predictors, and effects. Communication Reports, 27, 53-64. doi: 10.1080/08934215.2013.858760
Coe, K., & Bradshaw, S. C. (2014). Toward a fuller understanding of the echoing press: Presidential addresses and the New York Times, 1933-2013. Communication Theory, 24, 272-290. doi: 10.1111/comt.12037
Dr. Bradshaw earned his Ph.D. in 2016 at the University of Arizona in the Department of Communication. He received his M.A. in Rhetoric and his B.S. in Organizational Communication from Idaho State University.