About Matthew Lapierre
Professor Lapierre is an Assistant Professor of Communication. His research explores how media affects the health and well-being of children/families. Research projects include investigations of the prevalence of background television in children’s homes, the influence of marketing cues on children’s consumer behavior, and the development of children’s persuasion awareness/susceptibility.
If you want an automatically updated list of publications or links to journal articles, you can check out Dr. Lapierre’s Google Scholar page here.
Professor Lapierre is currently seeking graduate students to work him starting in Fall of 2018. He is particularly interested in working with students who wish to conduct research on 1) children and advertising or 2) gun depictions in the media. Please email Dr. Lapierre directly (firstname.lastname@example.org) if you would like more information about his work in this area.
- Children and Advertising
- Health Communication
- Message Effects and Message Processing
- Communication and Cognition
- Gun Depictions in Media
- Smartphones and Interpersonal Relationships
Lapierre, M.A., Fleming-Milici, F., Rozendaal, E., McAlister, A.R., Castonguay, J. (2017) The effect of advertising on children and adolescents. Pediatrics
Lapierre, M.A. (2017). Persuasion knowledge and executive function: Links to children’s consumer behavior. Media Psychology, DOI:10.1080/15213269.2017.1345638
Lapierre, M.A., Brown, A., Houtzer, H., & Thomas, T. (2017). Child-directed and nutritional marketing cues on front-of-package labeling: an examination of their links to nutrition content. Public Health Nutrition, 20(5), 765-773.
Lapierre, M.A. & Farrar, K.M. (2016). Learning to love guns?: The influence of violent video and gun based games on attitudes towards guns. Psychology of Popular Media Culture. DOI:10.1037/ppm0000132
Lapierre, M.A. & Lewis, M. (2016). Should it Stay or Should it Go Now?: Smartphones and Relational Health. Psychology of Popular Media Culture. DOI: 10.1037/ppm0000119
Lapierre, M.A. (2016). Young consumers and affective development: The influence of emotion regulation on consumer behavior. Young Consumers, 17(2), 168-182. DOI: 10.1108/YC-11-2015-00566
Lapierre, M.A. (2015). Development and persuasion understanding: Predicting knowledge of persuasion/selling intent from children’s theory of mind. Journal of Communication, 65(3), 423-442. DOI: 10.1111/jcom.12155
Lapierre, M.A., Piotrowski, J.T., & Linebarger D.L. (2014). Assessing the relationship between pediatric media guidance and media use in American families. Clinical Pediatrics, 53(12), 1166-1173. doi: 10.1177/0009922814540038
Vaala, S.E. & Lapierre, M.A. (2014). Marketing genius: The impact of educational claims and cues on parents’ reactions to infant/toddler DVDs. Journal of Consumer Affairs, 48(2), 323-350. doi: 10.1111/joca.12023
Ph.D. (2013) Communication, University of Pennsylvania