Matthew Lapierre

About Matthew Lapierre

Professor Lapierre is an Assistant Professor of Communication.  His research explores how media affects the health and well-being of children/families. Research projects include investigations of the prevalence of background television in children’s homes, the influence of marketing cues on children’s consumer behavior, and the development of children’s persuasion awareness/susceptibility.

If you want an automatically updated list of publications or links to journal articles, you can check out Dr. Lapierre’s Google Scholar page here.

Professor Lapierre is currently seeking graduate students to work him starting in Fall of 2018. He is particularly interested in working with students who wish to conduct research on 1) children and advertising or 2) gun depictions in the media. Please email Dr. Lapierre directly ( if you would like more information about his work in this area.

Research Interests

  • Children and Advertising
  • Health Communication
  • Message Effects and Message Processing
  • Communication and Cognition
  • Gun Depictions in Media
  • Smartphones and Interpersonal Relationships

Selected Publications

Lapierre, M.A., Fleming-Milici, F., Rozendaal, E., McAlister, A.R., Castonguay, J. (2017) The effect of advertising on children and adolescents. Pediatrics

Lapierre, M.A. (2017). Persuasion knowledge and executive function: Links to children’s consumer behavior. Media Psychology, DOI:10.1080/15213269.2017.1345638

Lapierre, M.A., Brown, A., Houtzer, H., & Thomas, T. (2017). Child-directed and nutritional marketing cues on front-of-package labeling: an examination of their links to nutrition content. Public Health Nutrition, 20(5), 765-773.

Lapierre, M.A. & Farrar, K.M. (2016). Learning to love guns?: The influence of violent video and gun based games on attitudes towards guns. Psychology of Popular Media Culture. DOI:10.1037/ppm0000132

Lapierre, M.A. & Lewis, M. (2016). Should it Stay or Should it Go Now?: Smartphones and Relational Health. Psychology of Popular Media Culture. DOI: 10.1037/ppm0000119

Lapierre, M.A. (2016). Young consumers and affective development: The influence of emotion regulation on consumer behavior. Young Consumers, 17(2), 168-182. DOI: 10.1108/YC-11-2015-00566

Lapierre, M.A. (2015). Development and persuasion understanding: Predicting knowledge of persuasion/selling intent from children’s theory of mind. Journal of Communication, 65(3), 423-442. DOI: 10.1111/jcom.12155

Lapierre, M.A., Piotrowski, J.T., & Linebarger D.L. (2014). Assessing the relationship between pediatric media guidance and media use in American families.  Clinical Pediatrics, 53(12), 1166-1173. doi: 10.1177/0009922814540038

Vaala, S.E. & Lapierre, M.A. (2014). Marketing genius: The impact of educational claims and cues on parents’ reactions to infant/toddler DVDs. Journal of Consumer Affairs, 48(2), 323-350. doi: 10.1111/joca.12023

Matthew Lapierre's picture

Contact Information

Matthew Lapierre
Assistant Professor
Telephone: (520) 626-5512
Fax: (520) 621-5504
Office: Communication 217
Office Hours: Spring 2018 Wed 1:00-3:00 pm


Ph.D. (2013) Communication, University of Pennsylvania

Catalog Courses by Faculty

College of Social and Behavioral Sciences