Matthew Lapierre

About Matthew Lapierre

Professor Lapierre is an Assistant Professor of Communication.  His research explores how media affects the health and well-being of children/families. Research projects include investigations of the prevalence of background television in children’s homes, the influence of marketing cues on children’s consumer behavior, and the development of children’s persuasion awareness/susceptibility.

If you want an automatically updated list of publications or links to journal articles, you can check out Dr. Lapierre’s Google Scholar page here.

Research Interests

  • Children and Advertising
  • Health Communication
  • Message Effects and Message Processing
  • Communication and Cognition

Selected Publications

Lapierre, M.A. (Online First). Development and persuasion understanding: Predicting knowledge of persuasion/selling intent from children’s theory of mind. Journal of Communication

Lapierre, M.A., & Vaala, S.E. (2015). Predictors of baby video/DVD ownership:  Findings from a national sample of American parents with young children. Journal of Children and Media, 9(2), 212-230.

Lapierre, M.A., Piotrowski, J.T., & Linebarger D.L. (2014). Assessing the relationship between pediatric media guidance and media use in American families.  Clinical Pediatrics, 53(12), 1166-1173. doi: 10.1177/0009922814540038

Vaala, S.E. & Lapierre, M.A. (2014). Marketing genius: The impact of educational claims and cues on parents’ reactions to infant/toddler DVDs. Journal of Consumer Affairs, 48(2), 323-350. doi: 10.1111/joca.12023

Linebarger, D.L., Barr, R., Lapierre, M.A., Piotrowski, J.T. (2014). Associations between parenting style, media exposure, cumulative risk and executive functioning during early childhood. Journal of Behavioral and Developmental Pediatrics. 35(6), 367-377. doi: 10.1097/DBP.0000000000000069.

Garrity, K., Piotrowski, J.T., Lapierre, M.A., & Linebarger, D.L. (2014). The role of the home literacy environment in the development of children’s language skills. Journal of Early Childhood Literacy. 14(4), 482-509. doi: 10.1177/1468798413512850

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Contact Information

Matthew Lapierre
Assistant Professor
Telephone: (520) 626-5512
Fax: (520) 621-5504
Office: Communication 217


Ph.D. (2013) Communication, University of Pennsylvania

Catalog Courses by Faculty

College of Social and Behavioral Sciences