Dam Hee Kim
About Dam Hee Kim
Dam Hee Kim (Ph.D., University of Michigan, Homepage) is an Assistant Professor of Communication. With her cross-disciplinary background in communication and business, Dam Hee Kim’s research focuses on the social, political and economic implications of individuals’ engagement with news and entertainment content in the evolving media environment. With an emphasis on social media, she investigates news sharing and political engagement. On media diversity, she empirically examines the normative claim that individuals who value and consume news from diverse viewpoints will become highly-aware and involved democratic citizens.
In addition, Dam Hee Kim explores the practical implications of media diversity policies as well as strategies in the news and entertainment industries. At the Federal Communications Commission (FCC) in summer 2011, she examined the nexus among minority ownership, employment and content. Dam Hee’s on-going research topics involve social media strategies of news media outlets, specifically predicting user engagement, and brand extension strategies involving sequels across genres and adaptations in the U.S. and South Korea.
Research Interests
- Media diversity and democratic citizenship
- Engagement with news and politics on social media
- Strategies in the media industry
Selected Publications
Kim, D. H. (Accepted). Managing films as extended brands: Performance of adaptations and sequels at the box office. Journal of Media Business Studies.
Contact Information
Degree(s)
Ph.D. Communication from University of Michigan, Ann Arbor, Michigan
Courses Taught
- COMM 309 Introduction to Mass Media Effects
- COMM 311 Communication Technology Theory
- COMM 696E Social Media Theories and Research: New vs. Enduring Principles